Strengthen hair made fragile by chemicals, over styling and treatments and save it before it's too late! A potent combination of our revolutionary CREAMFoam © technology, Philippine coco nectar and the infusion of hydrolyzed protein strengthens your hair inside and out, from roots to tips. You get scalp hydration for healthy hair growth while damaged locks are repaired and softened, bringing back hair's natural shine. It's the healthy way to strengthen your strands! (*)30 day clinical study comparing the new strengthening shampoo with chemical shampoos containing SLS/SLES and other sulfates